OUR MISSION
COMMITTED TO
EXCELLENCE

The Niello Company is led by our mission, our vision, and our core values. Since 1921 the Niello family has built a dealership group that now represents nine brands in Northern California.

See our mission, vision and core values clearly posted in every Niello dealership and further down this page. You can also browse through The Niello Company Story with our interactive timeline below.

 
The Niello brothers and owners of The Niello company. David Niello, Rick Niello, Roger Niello
OUR VISION
 
To be Northern California’s leading automobile dealer for the products we represent.
 
OUR MISSION
 
We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity.
 
OUR VALUES
 

We are a team

We respect each other

We encourage self-improvement

We hold high expectations

We embrace change

We enthusiastically value our customer

We support our community

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